From Geo-Cloning to Growth: Not Just Expanding an Event, but Building a Business
Expanding your trade show, confexpo or summit into a new market is much more than replicating an event in a different region. True success lies in developing a strong, sustainable business model that aligns with the market, industry, and audience. New Markets = New Opportunities The Netherlands, for instance, offer huge potential for international trade shows, but success requires…
MTD Water helps Formula One to reach their sustainability goals for 2030
As for the beginning of April i have started as Managing Director for MTD USA. Last weekend i was in Florida checking out my colleagues being very busy with several projects going on at the same time, like Tortuga, Longine and Miami F1. MTD Water is global market leader in providing temporary water solutions at…
The Power of Exhibitions
Two weeks ago, I professionally visited a consumer event for the first time after being in the B2B exhibition industry for 25 years. Attending the National Running Show in Birmingham felt more like indulging in a hobby, as I am quite fond of running—though I have an even greater passion for race cycling—and it provided…
Butter Consultancy & Events 