
Richard Butter
“As a strategic visionary and hands-on leader, I bring over 25 years of international experience in the exhibitions and events industry. My career is defined by driving growth, building high-performing teams, and fostering collaboration to achieve excellence.”
Richard is fond of cycling and running at his own home ground, the region of “West Friesland”. Because of his strong connection with this region, he likes to help local entrepreneurs in growing their business.
With his background in the event industry, he understands the value of meeting each other live. Therefore, he wants to share his experience in bringing added value to exhibitors participating in exhibitions, business development for organizers and investors and filling the gaps with interim roles at organizers or small and medium enterprises.
Our vision
“To take a leading role in the international events industry through innovation, expertise and dedication. We aim to be a valued partner for businesses globally, while simultaneously being a catalyst for growth and success for local entrepreneurs in the West-Friesland region.”


Our mission
“Our mission at Butter Consultancy & Events is to empower businesses and entrepreneurs with the strategic guidance and innovative solutions needed to thrive in the dynamic landscape of the international events industry. Committed to excellence, we aim to deliver exceptional value by offering unparalleled expertise in interim management, facilitating successful participation in international trade shows, and driving business development for organizers and investors.”
Rooted in a strong connection to our local community in West-Friesland, we extend our mission to foster growth, provide tailored support and contribute positively to the success stories of both global enterprises and local businesses alike.
Our dream
Our dream is to organize world-class events ourselves before 2026. These events will not only create unforgettable experiences but also have a positive impact on the communities we serve. With a keen eye for detail, a passion for excellence, and strong local engagement, Butter Consultancy & Events aspires to set new standards and transform the events industry, one success story at a time.
We’re open for cooperation, so if you have great ideas and want to partner up, just let us know!

