Interim Management
With extensive leadership experience in the international exhibitions and events industry, we provide hands-on interim management to strengthen organizations during periods of transition or growth.
Having led major trade shows and guided teams at venues, suppliers, and organizers, we combine strategic insight with operational know-how. This ensures seamless continuity, stronger performance, and measurable impact.
Market Entry & Expansion
With over 25 years of experience in the global exhibitions industry, we support organizers, suppliers and investors in identifying new opportunities, expanding and entering international markets with confidence. Leveraging an extensive network across Europe, the USA, and Asia, we provide the insights, connections, and strategies needed to make every expansion a success.
Exhibitor Success
We help exhibitors achieve measurable results by translating industry know-how into tailored strategies that maximize ROI.
From positioning within international trade shows to unlocking new business networks, our guidance ensures companies stand out and convert participation into long-term growth.
Local Business Growth
Because of our strong connection with the region of West-Friesland, we at Butter Consultancy & Events have a passion for assisting local entrepreneurs in taking their next steps.
Helping regional companies leverage exhibitions to scale, connect internationally, and build long-term success.
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Butter Consultancy & Events 